In recent times, there’s been a website I’ve fallen in love with. It’s called Product Hunt.
Product Hunt is a site that curates all of the latest tools, software, and gadgets in the world. Any new creator can showcase their product on Product Hunt. This is a great platform to attract early adopters towards your product. Product Hunt has gained popularity over the years, and it has become a go-to platform for product creators.
It isn’t restricted to only software products. It has a varied amount of physical products as well. In fact, on their shop page, they have a poop emoji pool float.
Amazon has recently tied up with Product Hunt to showcase those products on their platform.
There is a dedicated section on Amazon called ‘Featured on Product Hunt‘ that has all the popular Product Hunt listings. One can purchase these directly from Amazon.
On the product page, you can identify a Product Hunt item from the following section, and it also shows the number of upvotes the product has received.
How does this affect Product Hunt?
Product Hunt has scored a major win with this partnership because it puts them among the big giants. It brings more credibility to them and also more traffic from the non-tech crowd who will be curious about their website. This move will help Product Hunt become more mainstream.
How does this affect Amazon?
This is Amazon’s strategy to take control of all the purchases of product offerings. Also, with the release of Launchpad (the service dedicated to highlighting startups’ products), Amazon wants to make sure that they are the marketplace for the latest gadgets and consumer goods.
This move has given them control of selling all products. Even though a person sees new products on Product Hunt, they’ll ultimately end up buying through Amazon. This is one step closer to world domination.
How does this affect users?
One advantage this has for consumers is the quality of reviews. Amazon reviews are pretty useful, and if you look carefully, you will be able to make out if the product is good or not.
The truth is, Product Hunt is filled with the early adopter technology crowd. This means they have a higher tolerance to the defects of the product because they are intrigued by the technology and other things.
For normal users, utility is key. Amazon is filled with average users who will give reviews based on their experiences that will have more of a neutral view.
What do you think of this new partnership between Product Hunt and Amazon? Let me know in the comments below!
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