6 Best Rich Snippets Plugins for WordPress

Every website owner aims to deliver content that caters to an audience with certain optimizations to increase their web traffic from Google.

A proportional relationship exists between web traffic engagement and a website’s monetary returns.

For this very reason, most web page owners look to increase their rank on a search engine’s results pages. However, even higher ranked web pages sometimes fail to make a necessary impact with a user. The Google Structured Data Testing Tool assists in the organizing of your Google search result and manages any optimizations that are required.

To make a better impact and get higher clicks on your search engine links, developers need to consider adding such additional optimizations such as a schema markup (available through schema.org).

The snippets available through schema, free and paid, are plugins that can significantly increase your page’s traffic from Google.

This article will answer the fundamental questions of:

What are rich snippets and how to add rich snippets to a website?

Here I have also compiled the 6 Best Rich Snippets Plugins for WordPress. But before that…

What are Rich Snippets?

A non-technical definition:

A rich snippet is additional interactive content that a user can interact with whenever a webpage’s search result pops up on Google.

Snippets can be added to your page using a schema markup.

The schema markup analyzes and organizes your data enabling search engines to understand the type of content and enable such optimizations for specific search engine results.

Schema markups add extra content like:

Star rating
Author information
Other content specific information

The schema can be optimized as per the content of the web page.

Example:

A link to a recipe can show the time required for preparation as a snippet.

Another example:

An e-commerce website’s snippet can include details relevant to any sales or promotional discounts.

An entire list of the customizable schema is available at schema.org.

Importance of Rich Snippets in Gaining Organic Traffic

You can use the schema markup and microdata to add rich snippets to your post and get ahead of your competition in search results.

Even though there is no direct effect on your webpage’s rank on Google, rich snippets can ensure that your web page has an increased user engagement.

Engagement of users, also referred to as organic traffic, can lead to an increase in the number of clicks your posts get, but do not necessarily raise your rank on Google.

Indirectly, however, user engagement can increase the authenticity of your website, as an increase in user activity is indicative of relevant information that is useful for every user.

Another advantage of using rich snippets is the ease of installing them without any need for programming.

Then there’s the question:

“How to add rich snippets to WordPress”?

It’s very easy.

All you have to do is chose a plugin from this list of best rich snippets plugins for WordPress, install it, customize the snippets using a rich snippets testing tool, and generate them using a rich snippets generator.

You will soon find that all your search engine results are optimized and now have rich snippets.

Now, let’s discuss the best rich snippets plugins for WordPress that are guaranteed to deliver you results in an efficient and effective manner.

1. All In One Schema.org Rich Snippets

The first plugin on our list of the best rich snippets plugins for WordPress is the most popular and renowned plugin available for schema markup. This free plugin, though rudimentary in its features, is a stable and reliable plugin.

The plugin features rich snippets ideal for web pages that feature content related to:

Recipes
Events
Reviews

With this plugin, you can preview your rich snippets as they will appear on a live Google search.

There is a lot of support available for the plugin via forums and a very active online community. The forum is open to any kind of query related to the operation of the plugin. Such forums assist beginners and people new to schema markups.